ESPN Broadcaster Erin Andrews, TEL 2000, is lacing up her running shoes as the new face of Reebok’s ZigTech campaign. The Dancing with the Stars alum and Good Morning America correspondent will join athletes including Peyton Manning, Sidney Crosby, John Wall and Chad Ochocinco.
“I have been athletic all my life, and I’m thrilled to be working out in the same footwear and apparel that helps these athletes perform at the top of their game,” said Andrews in a statement.
And while she’s offered us a first look at some behind the scene photos from the set of her shoot in Los Angeles, you can see the whole campaign–which will include TV, print and an online component–when it kicks off this spring.
“Erin Andrews is the perfect fit for our women’s ZigTech footwear and apparel collection because she is a passionate sports and fitness enthusiast who is inspirational to women nationwide,” said Reebok’s Head of Women’s for the US, Kristen Olson. “It takes extreme energy to be Erin, and Zig technology is just what she needs for working out.”
Erin will be the first female to take part of the campaign.
